🛠️ What We Did

In April 2025, a private school in the United States joined the Marketing Starter 93 program with a clear goal: increase student enrollment by generating a consistent flow of inquiries from interested parents. They had no active paid campaigns and no in-house marketing team. What they needed was a fast, measurable, and cost-efficient way to fill upcoming classes.

We started by mapping the target parent demographic and building a campaign tailored to their expectations.

• Launched a Performance Max campaign, focused on key searches like “private school near me”, “Christian school admissions”, and “bilingual education in [state]”
  
• Developed high-converting ad creatives focused on trust, safety, and academic values
  
• Created strong CTA assets and easy-to-use forms

📊 Results – Month 1 (April 1–30, 2025)

• 1,290 total clicks
  
• 106 qualified conversions (form submissions + school tour bookings)
  
• $19.16 cost per conversion
  
• $2,030 total spend

🔁 Month 2 – Optimization and Refinement (April 22 – May 21)

After validating the campaign direction, we focused on refining the audiences, ad delivery times, and search term exclusions. Mobile usage was prioritized, and we trimmed underperforming placements.

• 1,130 clicks
  
• 84 conversions
  
• $21.79 cost per conversion
  
• $1,830 total spend
  

🔽 Month 3 – Budget Efficiency Test (May 1–22)

With a reduced daily budget, we tested the system’s performance sustainability without compromising results.

• 542 clicks
  
• 40 conversions
  
• $21.66 cost per conversion
  
• $866 total spend

📌 The Bottom Line

Across just under 3 months:

• 230+ qualified leads generated
  
• Consistent $20 CPL across all phases
  
• Strong ROI with minimal client-side input
  

Full campaign strategy + execution handled by Escmap